The following information is given in the spirit of mutual co-operation so you can be successful. This is after having been involved with numerous transactions and is geared toward helping you close.

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The main components of most transactions, whether equity or debt, are typically based on opportunity, response, organization, the direction of thought, fundamentals, preparation, traction, truthfulness, and treatment.  While early-stage requests and turnaround situations require some flexibility, these components should not be waived when approaching any form of capital. For this exercise, we will ask you to think like a capital provider and review the simple questions below that they may ask themselves. 

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Does the client have a clear and enumerated physical path to success? (Clarity)

Modeling specifics are broken down in detail and reviewed against actual costs, profit models, and time frames. Break-even analysis is known and disclosed and the modeling can be verified by independent third parties. Forecasting and ROI will need to be clearly determined. 

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Does the client have a response? (Communication) 

Do you have the experience ability to execute simple requests? Clients must not only be competent, but be solid and timely in their communications, and understand the provider's concerns. Confidence is desired, over-confidence or arrogance and lack of communication are not.     

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Is the client solvent?   (Capable)

This is especially important. Can you sustain operations during the capital raise? Do you have enough capital or other sources of income to sustain the cost of living, business, and subsequent legal costs, and other items that typically come up in a capital raise? If you have pressing personal needs then you may want to consider and see if you qualify for a loan instead. 

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Is the client prepared from a regulatory standpoint? (Compliant)

Do you understand the various rules and regulations that will be imposed on you during the process? Do you have SEC, not business, Counsel? Is Counsel engaged in oversight and filings? Do they have all of the documents and necessary procedures in place to accept investment capital?    

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What is the offering to investors? (Value Proposition and Valuation)

Not only should a third-party opinion be available but the terms should provide risk mitigation and confidence with a provider. Don't make the mistake of over-valuing your offering and assuming that your business model will automatically inspire confidence. Your Offering should make sense against the value it represents,  

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Is your material ready and is your business organized? (Completeness) 

There are thousands of public companies, ETF's, pension plans, multiple high-earning companies as well as real estate to choose from. All of them have organized teams, Boards, organizational material, books & records and traction. While we acknowledge that some investment is based on the concept, most aren't. That's why all capital placement through VCs, Angels, and privates in this country is only 6%. if you aren't organized then you're just an idea.     

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